Iheartlogos Season One: Panos Kompatsiaris - A Journey Through the World of Logo Design

Panos Kompatsiaris: It all started when I was a kid. I was always drawing and sketching. I loved to create things. When I was in high school, I started to get interested in graphic design. I took some classes and started to learn about the basics of design. After high school, I went to art school and studied graphic design. After graduating, I started working as a freelance designer. I worked on a variety of projects, including logos, brochures, and websites.

In 1995, I founded Kompat Design. Kompat Design is an international design agency that specializes in logo design. We have worked with some of the world's most iconic brands, including Coca-Cola, Nike, Adidas, and Microsoft. I am passionate about logo design. I believe that a well-designed logo can make a big difference for a brand. A logo is a brand's visual identity. It is the first thing that people see when they encounter a brand. A well-designed logo can help a brand to stand out from the competition and make a lasting impression.

Panos Kompatsiaris: My design philosophy is based on the belief that simplicity is key. I believe that a logo should be simple, memorable, and timeless. A logo should be able to communicate a brand's message clearly and concisely. I also believe that a logo should be adaptable. It should be able to work well in a variety of applications, both online and offline.

When I am designing a logo, I always start by getting to know the brand. I want to understand the brand's values, mission, and target audience. I also want to understand the brand's competitive landscape. Once I have a good understanding of the brand, I start to brainstorm ideas. I sketch out a variety of different concepts and then narrow them down to a few favorites. I then work with the brand to refine the design and create a final logo.

Panos Kompatsiaris: There are a number of important things to consider when designing a logo. Some of the most important things include:

• The brand's values and mission: The logo should reflect the brand's values and mission. It should communicate the brand's personality and what the brand stands for.
• The target audience: The logo should be designed with the target audience in mind. It should be something that the target audience will find appealing and memorable.
• The competitive landscape: The logo should be distinctive and memorable. It should be able to stand out from the competition.
• Adaptability: The logo should be adaptable. It should be able to work well in a variety of applications, both online and offline.

Panos Kompatsiaris: There are a number of challenges that logo designers face. Some of the most common challenges include:

• Coming up with an original idea: It can be difficult to come up with an original idea